I started delving into whether Sarah Greenfield’s comments are absolutely on the button. The scientific community have issues with some of her statements which need more proof rather than just hypothesis So I looked for further evidence as I’m sure that much of this is true to a certain extent as I see it every day with people stumbling through life joined to their mobiles and children not going out to play in the way they used to.
So many of us use Facebook. The ‘Like’ button is acknowledged to be the same as receiving a little reward. Users gamble when they do something on Facebook – will we get a Like or be ignored? We’re all subconsciously looking for positive feedback and confirmation, and yes it is addictive. Social Media has become a digital drug that has taken over our culture.